Sunday morning, the “next generation” of entertainment industry professionals will learn what it takes to make it in the ’biz” at UBC2C’s special “Sunday Morning Mentoring Madness” with veteran marketing executive Madelyn Hammond whose talk is called, “50 Things I Learned Along the Way: How to Swim with the Sharks and Not Get Eaten.” Hammond, principal of Madelyn Hammond and Associates, a marketing and branding agency specializing in entertainment, media and technology, will give

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On Saturday, UBC2C Independent Film workshop participants will have a special opportunity to have lunch with writer/director/producer Larry Cohen, in a segment called “Guerilla Filmmaking Meets the Mainstream“.

Larry Cohen started his career in television, writing on many shows and creating the cult classics Branded and The Invaders. He wrote, produced, and directed his first feature film, Bone, in 1972. He came to prominence with It’s Alive (1974), a horror film about a mutant killer baby-

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Steven Gaydos, Variety’s Executive Editor, Features, will be giving the keynote speech on Sunday at UBC2C.

Gaydos is responsible for over 250 editorial reports a year in both Daily and Weekly Variety, producing territorial surveys, film and TV market and festival reports, genre studies as well as business-oriented personality and corporate profiles.

An editor with Variety since 1994, Gaydos created and directs the “10 to Watch” program for Variety. From 2000-2005, Gaydos was international managing director

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Oscar® and Emmy® Nominee Peter Riegert, UB ‘68 has joined the conference and will lead the Acting Workshop along with Linda Phillips Palo, UB ’75, ’72 and guest speaker Steven Christopher Parker (“ER,” “Rebound,” “Juno”) and Paul Palo, Emmy-nominated producer/director/documentarian and veteran casting director.

Riegert has appeared in more than 30 films including “Local Hero,” “Animal House,” “The Mask,” and“Traffic”. He was nominated for an Emmy for his role in “Barbarians at the Gate,” for CBS

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